Over the years, Cardano (ADA) has faced numerous criticisms, spanning from its price performance to its founder’s persona, and its community’s clashes with Solana.
However, the project’s marketing team recently garnered attention when a viral video featuring female Cardano users circulated on social media. Dubbed the ‘Cardano Girls’ video, it has ignited discussions about the project’s endeavors to engage a wider audience.
A Refreshing Change in the Community
The ‘Cardano Girls’ video, created by Lily Brodi, a content creator and Cardano enthusiast, quickly went viral within hours of being uploaded. The video followed a popular social media trend where individuals humorously list stereotypical behaviors of a particular group, starting with the phrase “We are (group). Of course, we…”
This trend, replicated by millions, including celebrities like Kim Kardashian, has now reached the cryptocurrency community. Recently, a “Crypto Girls” version of the trend surfaced on X, prompting Brodi to create her own iteration. Brodi’s video took a humorous approach from the perspective of female Cardano investors, opening with the light-hearted line: “We’re Cardano girls. Of course, we are real.”
The video’s list includes playful references to how female ADA users “splurge with money saved on gas,” “feature Charles as their phone wallpaper,” and “invest in $ADA while the men stir up drama.”
As of the time of writing, the viral video had amassed over 1.5 million views on X, gaining widespread attention. Among those mentioned in the video is Cardano’s founder, Charles Hoskinson, affectionately referred to as “Cattle Daddy.”
‘Cardano Girls’ Video and Marketing Team Under Scrutiny
The ‘Cardano Girls’ video didn’t escape criticism, with some labeling it as “cringy,” while others seemed to express opinions tinged with misogyny. Crypto influencer Peter McCormack responded to the X post by suggesting that the video could be used “as torture at Guantanamo Bay.”
Nevertheless, the video appears to have been positively received by the Cardano and wider crypto community. Brodi addressed the male detractors in a post on X:
Despite the critics, the video sparked a broader conversation. On one hand, it shed light on the challenges women face in the male-dominated crypto industry, where they encounter resistance and hostility. On the other hand, it underscored a significant issue for Cardano: its perceived “unattractiveness.”
The Call for a Fresh Strategy
Brodi highlighted the significant impact of the video, noting its ability to generate widespread interest in the project. People reached out to her, intrigued about the Cardano wallet. Despite its advanced technology and knowledgeable community members, the project struggles to attract mainstream users.
Brodi, known for creating light-hearted and informative Cardano content, believes that existing content can be overwhelming for both industry insiders and newcomers. She identifies Cardano’s marketing challenge as a barrier to broader adoption and advocates for a shift in strategy within the project.
She emphasizes the importance of lighthearted, enjoyable educational content that is easily digestible for a wider audience. Projects that appear approachable and understandable tend to attract investors. The recent popularity of memecoins illustrates that projects can achieve massive success, even without fully developed long-term technology and planning at launch.
While the crypto community appreciates a diverse range of content and projects, Brodi stresses the significance of injecting light-hearted fun into the mix. She believes that fostering enjoyment is essential for driving adoption because ultimately, “that’s what our community is about.”
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